
How Much Does Design Matter in Retail?
I used to walk the long aisles of a Toronto electronics chain every Sunday. I was a broke design student then, hunting bargains I could

I used to walk the long aisles of a Toronto electronics chain every Sunday. I was a broke design student then, hunting bargains I could

I once watched a shopper in Toronto pick up a lipstick she didn’t need. The box glowed under a tiny LED strip, and that was

Last month I stopped at a street fair in Montreal. A jeweler had set up under a bright blue tarp. Her silver rings lay on

Last winter I helped my niece build a cardboard castle for her school project. Two days later I watched the janitor dump the whole thing—glitter,

I was pulling a graveyard shift in a Vancouver electronics store, racing to finish a reset before morning. We had fresh acrylic headphone stands, but I

I still remember the first time I pressed my nose against a department‑store window on a snowy Toronto evening. The mannequins looked as if they

Hook: Why the First Glance Matters I still remember walking into a tiny record shop in Toronto. The owner had stacked a few neon‑painted crates

I remember my first trade‑show in Hong Kong. I was young, jet‑lagged, and standing in front of a glittering wall of glass display cases that seemed

When the first time I walked into a bustling neighborhood store and saw a striking end rack that practically begged me to explore its products.
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